Today, it is simply not enough to have a website and an online presence. In order to succeed online, a business must develop an inbound marketing system so prospects call and email them or buy from them online.  This automated client-generation system has these characteristics:

Own a high quality website expressing a unique value proposition.
Achieve first page Google ranking for relevant keyword phrases which generates targeted traffic to the website.
Offer free downloadable high-value content to site visitors which become leads.

Automatically drop the leads into customer relationship management software like Infusionsoft.

Automatically email educational and valuable information to leads.
Automatically ask them to call or email or purchase when they are ready to buy.
We call this system “Inbound Marketing” and it works!  So the business owner doesn’t need to work as much.
Competition has become extremely stringent, with more and more websites being added on a daily basis. Any business that is serious about succeeding and taking their business to the top must know how to take advantage of effective SEO methods and web design techniques.
How would you like to double your sales revenue in 12 months? It sounds almost too good to be true, but the fact is that this goal is more than achievable when you know which tools to take advantage of. In today’s business environment, the effective use of technology can dramatically increase your sales volume. Not only that, but it is possible to make new customer acquisitions much simpler and significantly increase client satisfaction.
It does not matter whether you are new business that is just starting out and working to establish yourself online or whether you are an existing business with a solid foundation that would simply like to obtain more word-of-mouth referrals and increase your sales and revenue. The fact is that the right combination of tools, particularly quality web design, SEO and CRM software, can take any business from their current position and help them to dramatically improve their numbers.

Together, this system of inbound marketing will help you to double your sales revenue in 12 months.  That’s why we have implemented this system in our Orange County Web Design  business - and it’s working like a charm?
When the Internet first emerged, any business was able to gain a competitive advantage by simply developing a website. Today that is no longer enough. You must not only take advantage of high Google ranking, but turn your website into a sales/lead generating automated machine to achieve the best results possible.
The real secret lies in a relationship with an online marketing partner, like Kell Web Solutions, Inc. (KWS) that uses and generates clients from an inbound marketing system which combines a high performance web design along with effective SEO techniques and CRM software.  A KWS account manager will work with you, providing quarterly sales progress reports and recommend possible changes to achieve the desired results.

This cutting edge combination allows a small business to double sales revenue in 12 months. Guaranteed by Kell Web Solutions, Inc. and Infusionsoft to ensure your complete satisfaction. If those goals are not achieved, you even receive a 50% refund of your monthly expense. Businesses today must use every tool available to them to not just succeed, but to dominate their industry. This revolutionary development makes it possible for businesses to do just that.

Together, we’ll engage in one email marketing campaign per quarter.  At the end of 12 months, if you have not doubled your sales revenue, have your CPA mail a letter on their letterhead and Kell Web Solutions, Inc. and Infusionsoft will return 50% of the monthly cost. (Terms available upon request.)

By John Arnold
updated 8:00 a.m. PT, Wed., Dec . 30, 2009

Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis.

You would think that marketing trends would be closely aligned with consumer trends, since effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused. That isn’t always the case, however, because trend-focused marketers tend to place an inflated value on revolutionary technology and early adoption.

Thankfully, the majority of consumers permanently relocate their attention with much less frequency than marketing bandwagon drivers. Still, missing a trend or sticking with a has-been spells opportunity lost at best and negative returns or loss of market share at worst.

Since your trend-marketing returns are only as good as your ability to make educated guesses, here’s some advice to help you avoid turning educated guesses into marketing messes. The following list features the top 10 internet marketing trends for 2010, in no particular order, and tells you whether to invest, test or let it rest.

Trend #1: Search Engine Optimization
Advice: Test
Sites with relevant content and credible links will continue to rule the search rankings in the coming year, but 2010 has the potential to reveal a few new standards. As the volume of web content continues to grow, consumers will demand even more relevant and personalized search results. That means search engines will be looking for more relevant and personalized content from publishers and brands. In fact, the search engine algorithms are already beginning to pay more attention to date of publication, geo-location, mobile device browsers, past behavior and social media content.

Don’t abandon your current SEO strategy for your small business website design in search of personalization, but make sure you allocate a portion of your budget to testing content, keywords and links that are targeted toward niche audiences. Test keyword and link placement in social media, local content and mobile websites, and make an effort to more frequently refresh some of the content you devote to search engine rankings. Once the search engines have tested these new search targets and revealed some concrete standards, you should be prepared to invest accordingly.

Trend #2: Paid Search
Advice: Invest
Paid search hasn’t seen a revolutionary trend since the idea of thelong tailwas applied to keyword bidding. That’s OK, because consumers will still use search engines in 2010 as a primary means of finding products and services to fulfill their needs, and they will still be clicking on relevant ads. Search advertising prices will remain reasonable, and average returns will remain comparably high as larger companies with decreased search marketing budgets continue to allocate resources to lower-cost SEO tactics in hopes of attracting visitors at lower prices. 2010 has the potential for even more downward pressure on price-per-click if Bing can gain enough loyal searchers to attract business away from Google.

You won’t exactly feel like you’re in the driver’s seat when your search marketing placement choices are limited to Google, Microsoft or both, but that doesn’t mean you should shy away from investing in the highly qualified leads that paid search is capable of producing for your small business.

Trend #3: E-mail Marketing
Advice: Invest
It isn’t hard to justify an investment in e-mail marketing when the cost of sending e-mails is so low. The low cost isn’t the only reason to send e-mail, however. Most consumers still consider e-mail to be their primary form of communication, even though there are several alternative ways for consumers to subscribe to periodic content from small businesses.

E-mail marketing will remain highly predictable in 2010 and may even become more powerful as e-mail service providers improve social media integration, search engine access to archived e-mails, auto-responders and new integrated applications. If you don’t already use an e-mail service provider, invest in one in 2010. If you already use an e-mail service, invest in your e-mail list and in producing valuable content to nurture leads and attract repeat customers.

The cost of building a permission-based list is likely to stay the same in 2010 as it was in 2009, but more than one-third of consumers changed at least one of their e-mail addresses in 2009–due to job changes or other economic factors. Spend more time and money in 2010 focused on keeping your e-mail list current when those consumers return to work and change e-mail addresses again.

Trend #4: Social Network Marketing
Advice: Test
Social media has one redeeming quality for marketers–lots and lots of eyeballs. That’s attractive if you’re a major brand, but profitable interaction will continue to be the exception for small businesses in 2010 rather than the rule. A good test of your social network marketing potential is to survey your current customers to see how many of them consider social networking to be a primary form of communication. You should probably experiment with a Facebook fan page and a Twitter page if you find that a meaningful percentage of your current customers indicate an interest in following your business.

Make 2010 your year to test content that attracts repeat and referral business. Your current customers are more likely than total strangers to respond to offers posted on social networks because they already know you and trust you based on their prior purchases.

Trend #5: Blogging
Advice: Let it rest
If you’re writing a blog to help with search engine rankings or to inform existing customers, you should continue to test or invest. If you’re blogging in an attempt to attract new prospects and convert them to customers, however, 2010 will be a year that exposes the blogosphere’s vulnerability to the law of averages. Converting prospects into customers depends on driving visitors to content that maximizes conversions, and that means your conversion rate is only as good as the content on your landing page. If that landing page is your blog and your blog changes frequently, your conversion rate is only as good as your latest blog post.

Instead of blogging to convert your website visitors into customers in 2010, work hard to test and develop great landing page content. When you find something that works, don’t change it.

Trend #6: Web Presence
Advice: Invest
If you want people to see the content on your website, it might make sense to advertise the location of your website content by placing ads on other high-traffic websites. Driving visitor traffic to your website isn’t the way to go for 2010, however. Instead, you need to spend 2010 driving your website content to the visitor traffic.

The difference stems from the fact that content aggregation websites like YouTube are boosting consumer demand for instant gratification and what I like to call “content nesting.” Content nesting allows consumers to browse through content fed to them through a single web page, or nest, so that they don’t have to click on links to individual websites all over the World Wide Web, which takes more time–not to mention that the results can be anywhere from unpredictable to shockingly irrelevant.

To take advantage of content nesting in 2010, your website content needs to be nested in as many content aggregation sites as possible. For example, a lot of people search for videos on YouTube. If you have a video on your website and it’s not also on YouTube, people on YouTube won’t bother searching for your website. To them, YouTube represents the total number of videos available to them on their topic of interest.

Trend #7: Mobile Marketing
Advice: Test
In case you haven’t heard, mobile marketing is all about marketing to people through their mobile phones and smart-phone devices. Small businesses haven’t had much of an opportunity to engage consumers on mobile devices, but 2010 has the potential to change that.

Demand is increasing dramatically for mobile applications and mobile web-browsing due to wider adoption of devices like the iPhone and the Google Android phone. As more people adopt these phones and features in 2010, look for small-business marketing services to start providing lower-cost mobile marketing solutions like text messaging, mobile e-mail marketing, mobile websites, mobile application development and location-based marketing.

Make 2010 your year to collect mobile preferences from your prospects and customers, and use tools likeGoogle Analyticsto see how many people are visiting your website on mobile web browsers. If you find interest in mobile interaction among your customers, begin testing simple mobile marketing campaigns such as sending a few mobile coupons via text or building a mobile micro-site for one of your products.

Trend #8: Podcasting and Online Radio
Advice: Let it rest
Online radio is actually on a bit of a growth trend, but that’s just because so-called terrestrial radio is suffering so much that radio advertisers are switching their investments to digital formats. 2010 will be a year of exploration for online broadcasters as they struggle to find and attract loyal audiences. iTunes has long been the leader in podcasting, but there are still no clear leaders in internet radio.
Even if leaders emerge in 2010, internet broadcasters will need to make their media more sharable, more engaging, more trackable and more mobile to attract money from advertisers. If you’re looking to attract an audience by broadcasting or advertising on broadcast media, go with online video in 2010 and wait for radio to finish reinventing itself.

Trend #9: Online Video
Advice: Invest
If a picture paints a thousand words, how many words does a 30-second online video paint? Countless buying emotions and memorable brand moments are possible with video. Until recently, spreading your message with video was limited to the television screen. In 2010, watch for video to become more accessible to small businesses through online outlets. Online video is interactive, memorable, widely accessible, cheap to create and highly shareable. There’s also a lot of investment happening around video, which is sure to create even more low-cost opportunities for small businesses to participate in video promotions in 2010.

Video presents a great opportunity for small-business marketing, but don’t think of video as a replacement for text. As powerful as video can be, it can be more cumbersome than text because you can’t scan a video as quickly as you can scan a page of headlines, links and text to quickly find the exact information you need. Use your investments to find the right balance for your customers.

Trend #10: Coupons, Discounts and Savings
Advice: Test
OK, this one isn’t entirely an internet marketing trend, but it’s important enough to mention because of the economy. 2009 was another tough year for retailers, and consumers are so accustomed to shopping for deals that they might begin to expect the plethora of deep discounts currently available to continue forever. If you’re engaged in heavy discounting to attract sales and survive the economic downturn, you’ll need to spend 2010 slowly weaning your customers off your lower prices, assuming that the economy recovers. Resetting expectations won’t be easy, so try swapping discounts for special privileges like loyalty discounts, free upgrades and other offers that won’t lock you in to price comparisons.

Internet marketing trends develop quickly, so expect many new and exciting trends to emerge in 2010. Don’t be too quick to jump on new bandwagons because consumers move more slowly than marketers and technology. Stay focused on attracting repeat business, deepening your customer relationships and solving problems for people. Those are the trends that never fail small businesses.

John Arnold’s no-nonsensemarketing adviceis featured in his well-known marketing books, includingWeb Marketing All-In-One Desk Reference for Dummies,E-Mail Marketing for Dummiesand the forthcoming Mobile Marketing for Dummies. Arnold is also aleading marketing speaker, trainer and consultant who specializes in do-it-yourself marketing advice for small businesses, franchises and associations.

How does a small business obtain first page ranking on the most popular search engines (Google, Yahoo and Bing)?  Success comes from two main activities:  on page optimization and quality incoming links.  Most search engines provide two different free areas where your business can appear: local business listings and search engine results (SERPs).    Having an SEO strategy that obtains exposure in both of these areas will help you maximize your Orange County SEO and internet marketing efforts.  Here are some high octane ways to get you there:

1. Domain Name

Your domain name is an important piece on your virtual real estate. Choosing a geographic-oriented domain name, such as www.orangecountychoppers.com will provide tremendous value in your ability to rank in search engines for highly searched key phrases.

If you already have a domain name that is not a highly searched term, you can still give your site a boost by purchasing local domain names launching microsites that represent your business, product or service.  You will find that with just a few pages of content and few high quality inbound links, these local microsites will rank at the top of search engines and create even more inbound leads for your business.

2. Keyword Optimization: Learn to Think Like the Searcher

Very imporatant factors to consider when adding content to your website or blog are the keyword phrases you will be using throughout the body of your articles. Search engines that look for specific keyword phrases and eventually rank your site according to the type of content you provide.

Paid websites like Wordtracker, or free sites like Google Keyword Tool External  and Google Search-based Keyword Tool provide you with keyword ideas based on actual searches. If you’re just not going to use SEO tools, there’s still a common-sense approach to keep in mind when creating your online content. ‘Think like the searcher ‘ and you’ll be able to satisfy both types of clients; local and national.

The local searcher: Typically, the local searcher is going to want to visit your location in person. Their keyword terms will include phrases such as: Orange County motorcycles, Orange County Roofing, etc. You’ll want to write these down and include them naturally in the body of your articles and blog posts.

The information searcher: On a national level, there will be searchers who are looking for information or an answer to a specific question or problem they are having.

By thinking like the searcher, you can easily compile a list of hot keywords to use throughout your site. These will be picked up by the search engines and your site will eventually join the ranks of Google’s top sites.

3. Linking Strategies

Learn to link up popularly searched words in your content to the pages on your site that represent that topic.  This is much more important than you may think, and it just makes good sense because it will lead your visitors deeper into your site.

While you are creating an article or blog post, look for opportunities to link to other articles within your site. Example: Using the keyword phrase ‘mortgage rates’ as your anchor text and linking it to you ‘mortgage rates’ article will give you an extra boost with the search engines.

4. Submitting to Local Guides

In order to gain traffic at the local level, you’ll need to submit your business name, physical address, and services information to the local guides across the Web. Google maps currently displays the top seven most popular businesses along with location points. In order to end up on this ‘lucky seven’ list, be sure your business appears on the following:

• Citysearch
• Google Local Business Center
• Yahoo Local
• Yelp

The sites listed above are some of the major players in the local search world. Once your business is listed with them, you’ll have a better chance of appearing on Google’s top seven list as well.

5. Become a Trusted Expert

Getting your name out there as a trusted expert in your field is an excellent way to gain credibility and become more visible on the web. Build a profile on sites like ActiveRain.com  and submit valuable content with links that lead back to your own site. These links will not only drive traffic to your site, but help your Google rankings as well.

On a final note, remember to update your own site often. Continue to look at your own home page, optimizing it for hot, relevant keywords and making sure you don’t have broken links or outdated information. Keep your site valuable, fresh, and search engine friendly and the traffic will naturally follow.

Circular Variable Neutral Density coated filters is a technology used in quality optical systems to change the intensity of light from 100% to less than 0.1%. Circular Variable ND coated filters provide continuously variable, linear attenuation of light by rotating the filter with the transmitted light intensity varying as a function of optical density. As the filter rotates the beam intensity is modified due to the density variation of a gradient metallic coating around the filter. Density neutrality can be achieved for narrow band applications, such as lasers, to wide band applications, such as the spectrum of white light. The Optical Density (OD) is defined as follows:  D = log₁₀(¹/_T), or T = 10^-D
 

The smooth, feathered linear transition from uncoated glass to coated glass in optical density is achieved with an Inconel alloy coating material covering 270° of the glass substrate.  The coating material is a nickel variant for room temperature, low-power applications. But, the ND coating can be enhanced to increase survivability in hostel environments by the use of other common and precious metals to match the absorption, spectral, and environmental characteristics of a customized system

These filters are fully customizable in optical density gradient function, transmission gradient function, by substrate type, by coating materials, and substrate size to match an applications requirement.

I took a look at himalayan salt lamps and found that sometimes you can find them on sale at a Home Goods Store, but that they are not in good condition. 

If you are looking to buy a himalayan salt lamp, then it is best to go with a reputable firm who sells them and has experience in buying the real thing.

They make great gifts for christmas and birthdays and help with clearing up the air. Very good for people with asthma.  Try a himalayan salt lamp and you may find yourself sleeping better at night.  For a good himalayan salt lamp company - try http://www.designed4lifeusa.com/.

Spectrum Optical Sources has been crafting neutral density step filters and circular variable ND coatings for over twenty years. Creating and supplying circular and linear variable ND filters, circular and linear stepped ND filters and ND filter sets for the four major companies in the industry that offer these optical components in each of their catalogs.

Spectrum Optical Sources, Inc. has BK7 substrates to coat an ND filter to your specification or choose one of the filters Spectrum Optical Sources, Inc. has in stock for next day shipping.

Office Address:

Spectrum Optical Sources
470 Schooleys Mtn. Road #265
Hackettstown, NJ 07840 USA