Social media SEO – generating traffic from Facebook.com, Linkedin.com and others is a critical part of building your personal as brand while growing your business. The following tips will help you maximize your business presence on Facebook!

First of all, consider the simple fact that search engines rate and rank every based on its content; this applies to social media pages like Facebook as well.

Here are some pointers to help you apply best SEO practices to your business Facebook page, in order to generate interest and grow your e commerce enterprise:

Use your main keywords! You should begin by identifying your most powerful and effective keywords, and then integrate them into your content on Facebook. Don’t overdo it, or you might get blacklisted. But do make a point of optimizing your Facebook content with a few great, relevant keywords.

Take advantage of multiple media. For instance, if your e commerce website sells kitesurfing equipment, how about adding a funny or informative video about kitesurfing, or something similar? Almost everyone now has DSL or broadband, so not having a video because you fear many users won’t be able to view it is not really a major concern. Tag the video with your keywords and you’re using SEO wisely!

Don’t forget that one of the benefits of having a business presence on Facebook is the reciprocity. Because Facebook actually hosts your page instead of your own website, you can literally double the coverage by linking the two. Link your Facebook page to your website’s Home page, and vice versa. This will go a long way toward increasing traffic to your e commerce business!

By making the most of your social media marketing efforts on Facebook and employing good SEO practices, you will be helping to build your brand, establish your reputation, generate traffic to your small business website or other Orange County e-commerce business, as well as keeping an ear to the ground for what is being said about you!

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