Google has shaken up the search engine optimization world again with an algorithmic change called Caffeine. What does Caffeine and why is it important? It has been a few weeks since Google announced the roll out of its new highly caffeinated indexing service. The Caffeine update has been in the back of every Orange County SEO companys mind for months. It’s important, frustrating and worrisome when certain sites aren’t ranking at all or there are obscure websites ranking ahead of content rich SEO friendly sites. It was all about “caffeine”. Now it’s possible to observe what caffeine is and does.

Bottom line: Caffeine aims to crawl and analyze web pages much faster than Google’s old system. The purpose is for newer content to rank quicker on Google Search Engine Results Pages (SERPs). Google seeks to provide “50% fresher results for web searches”. This surely benefits a base theory of effective SEO: Fresh Content on web pages assist web page ranking for competitive search terms.

Since this update we have seen few major changes in Google SERPs. It could be early but, in our opinion, Google’s Caffeine update has been over-hyped.