Link Popularity Campaign + Optimized Web Pages = Convertable Targeted Traffic
June 14th, 2010What must a website owner do when to attract targeted Google traffic? If you start by optimizing your pages, you might not succeed, because you must first answer the question, “Optimize for what?” You must optimize your pages only for a specific set of search keywords and build one way links for those key phrases. If you think you know the best search keywords you must optimize for, you might be wrong.
Often, we think that we know what people are looking for, but we’re wrong. We think that people are searhing for our product name but they might be searching for something else. People frequently google different words than we expect. Example: if you spend an enormous amount of time optimizing and building links for “notebooks” then you might be surprised when it helps a lot less than you’d expect because people are searching for laptops.
That’s why successful SEO campaigns always begin with keyword research. Utilizing tools, such as Google ’s Keyword Tool a site owner can discern the best combination of demand and competitiveness for keyword phrases. You enter the words you think you should be optimizing for, and see what the Google keyword research tool suggests.
For some of you this is basic advice, but small business web design owners are sometimes convinced that SEO doesn’t work precisely because they’ve skipped the step of keyword research. I think they do this, in part, because search experts (me included) sometimes spend so much time talking about optimizing title tags and building links that we forget the “marketing” part of “search marketing,” causing people to hear only the “optimization” message. If we don’t help businesses identify their customers’ needs, then we are selling a cure for a problem they don’t have (yet).
Summary: effective keyword research, building focused title tags and engaging in an effective link popularity campaign will generate targeted traffic for most small business websites.


