WEBSITE
MARKETING TIPS
Following are tried & proven website marketing tips to maximize ROI for a website.
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KS SEO Service
Write a page title
Each page should have a descriptive title of 5 to 8 words. Minimize "filler" words like "the and "and." This page title appears on search engines when the page is found & should be at the top of the Web page between the (HEADER)(/HEADER) tags. Clue: include the business name in the title as the more people see in a search engine of interest to the reader, the more likely they'll click to your site.
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List Keywords
Process: With some trusted friends or associates, brainstorm a list of 50 to 100 keywords or key phrases. These are they types of words/phrases a net surfer might use to search for your business or site. Then narrow the list to the most important 20. Place those words at the top of the Web page between the (HEADER)(/HEADER) tags, in a META tag in this format: (META NAME="KEYWORDS" CONTENT="keywords & key phrases go here"
Tip: Consider using both lowercase & capitalized forms of the most important words because some search engines are sensitive to capitalization. Don't repeat any word more than three times so search engine spiders don't think there's spamming going on.
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Write a page description
Using the most important 20 keywords, write a concise 200- to 250- character (including spaces) sentence or two. Eliminate any filler words & focus on the important words. Place the words at the top of the Web pa ge between the (HEADER)(/HEADER) tags, in a META tag in this format: (META NAME="DESCRIPTION" CONTENT="description sentences go here."
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Manually submit page to major search engines
The most important search engines that robotically spider (index) sites are AltaVista, Google, Excite, HotBot, Lycos, Infoseek, Web Crawler, and Northern Light.
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Submit page to Yahoo!
Yahoo! is the most important listing of all. Rather than a search engine, Yahoo!
is actually a directory. Yahoo! employees read (& often pare down) page description sentences.
Tip: Use less than 200 characters so Yahoo! editors aren't as inclined to chop the page description word copy.
Reality check: In mid-2000, Yahoo! began charging a $199 fee to consider businesses for the Yahoo! directory. Many business owners find it's a good
value.
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Submit page to other directories
Automatically submitting web site pages to hundreds of directories should help increase the sites perceived popularity.
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Include URL on stationary, cards, and literature
Make certain that all collateral marketing material (cards, stationary, brochures, etc.) contain the company's URL in this format: www.domainname.extension.
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Promote using traditional media
Continue using effective print, radio or TV advertising. Be sure to include the
URL in any display or classified advertisements. Capture readers' attention with the ad then refer them to a Web page where they can obtain more information
or place an order.
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Develop a free service
While expensive in terms of time & energy to develop free resources to offer site visitors, it is quite rewarding in increased site traffic . The free service/offering must be closely related to the business offering so the prospects attracted will be within the target market. Provide multiple opportunities & links to covert the free offer to the sites sales function.
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Request Reciprocal Links
Search for complementary web sites & request a reciprocal link to your site (especially to the free service page). Develop a links page where you place links to other sites so your site traffic isn't immediately redirected to other web sites.
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Request links on industry sites
Contact relevant trades associations that feature member sites & ask for a link. Even if the link requires payment, it might be an excellent source of targeted traffic.
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Request links from business link sites
Many of the small business linking pages on the Web welcome links to sites offering free stuff. Surf the Net for places that might link to your site. Send an e-mail to the webmaster including your site name, URL and a brief description of the site's free offering.
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direct or KS
marketing
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Issue News Releases
Describing newsworthy events (like launching the free service), send news releases to print & Web periodicals as well as local publications.
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Capture visitor e-mail addresses & request permission to send updates
On the web site's response form, include a check-box where visitors can give you permission to e-mail product or service updates .
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Publish an e-mail newsletter
Although it's a big investment of time, publishing a weekly, monthly or quarterly newsletter is one of the very best ways to keep in touch with your prospects, generate trust & build future business.
Client
direct
Install a signature in your e-mail program
Most e-mail programs like Eudora, Outlook or Netscape allow you to insert a signature appearing at the end of each message sent. Include: Company name, address, phone number, URL, e-mail address, and a one-phrase description of you unique business offerings.
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direct or
KS
marketing
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direct or
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Announce an incentive or contest
People like getting something free. If you publicize a contest or drawing available on your site, you'll generate more traffic than normal.
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Purchase banner ads on appropriate sites
You may need to spend money to boost traffic by purchasing banner ads. Choose sites that seem to attract the kinds of people who would be good prospects for your business or product. Costs: $3 to $20 per thousand people who see your add & achieve a click-through rate of 0.5%.
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Join a banner exchange program
Link Exchange (www.linkexchange.com) is the biggest banner exchange site.
You agree to show a rotating banner on your site for other Link Exchange members, and they do the same for you.
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Buy a text ad in an e-mail newsletter
Many businesses are finding that some of the best advertising buys are for small 4- to 8-line ads in established e-mail newsletters. Ads can both inform & motivate readers to click on the URL & tend to bring more targeted visitors.
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Employ search engine positioning
Registering a site with search engines is the first step. But with hundreds of millions of sites, it's important to be visible. These days, you may need to construct a series of gateway pages, each tuned for a particular search phrase & search engine. Then fine-tune these gateway pages to rank high. Small businesses should outsource search engine positioning because of the considerable time investment it requires.
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Launch an affiliate program
A retailer's affiliate program pays a commission to other sites whose links to the retailer result in an actual sale. The goal is to build a network of affiliates who have a financial stake in promoting your site. As a merchant, you need to:
determine the commission you're willing to pay (consider it advertising cost).select a company to setup the technical details of your program (like KS).promote your site the the right kind of affiliates who will link to your site
(like
www.cj.com) or My Affiliate Program
Kell Solutions offers both Search Engine Optimization & Website Marketing plans which are customized to our clients needs. To review Kell Solutions SEO & marketing plans, please click here: Kell Solutions SEO/Marketing.